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Living brand guide
Single active theme

Pastoral, modern, and social-first

The system now borrows the clarity of X while keeping the tone recognizably Flockify.

The palette is flatter, the hierarchy is cleaner, and the logo rules are simpler. This page is the runtime source of truth for the brand as implemented in the app.

Canonical logo

Usage

  • Use the canonical asset at public/brand/flockify-logo.svg.
  • Render the logo in the primary muted blue on light surfaces.
  • Render the logo in white on dark surfaces.
  • Do not compose a separate text lockup in code or invent alternate marks.

Light theme

Muted blue on white with softer utility surfaces.

Background

--background

#ffffff

Card

--card

#f7f8f8

Primary

--primary

#3b657a

Accent

--accent

#e3ecf6

Foreground

--foreground

#0f1419

Dark theme

Deep surfaces, bright text, and the logo in white.

Background

--background

#0a0d10

Card

--card

#17181c

Primary

--primary

#3b657a

Accent

--accent

#061622

Foreground

--foreground

#e7e9ea

Typography

Interface clarity with a more deliberate editorial accent.

Sans

Inter carries interface copy, forms, and product utility.

Serif

Cormorant Garamond adds lift where the product needs voice and dignity.

Caps

Section labels and disciplined all-caps moments use Cormorant SC.

Mono

IBM Plex Mono remains available for timestamps, IDs, and technical metadata.

Interface posture

Less ornament, better scanning, and stronger platform familiarity.

Design rules

  • Prefer cleaner boundaries and quieter shadows over decorative texture.
  • Use serif moments sparingly for lift; keep utility and navigation in sans.
  • Make public pages feel like part of the app, not a detached marketing site.
  • Keep the experience readable on small screens before adding desktop flourish.

Primary action

Post update

Quiet surface

Scoped feed context

Accent

Recovery notice